🔗 UTM Link Builder

Build clean, tagged tracking URLs so your analytics can tell exactly which ad, campaign, or post drove a sale. Fill in the fields and copy the link — everything runs in your browser.

Destination URL *

Campaign Source (utm_source) *

Campaign Medium (utm_medium) *

Campaign Name (utm_campaign) *

Campaign Term (utm_term)

Campaign Content (utm_content)

Fill in the destination URL, source, medium, and campaign name to generate your link.

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How to use this tool

Enter your destination URL. The page you want visitors to land on — usually a product or collection page.
Add source, medium, and campaign. For example facebook / paid_social / spring_launch. These are the core required tags.
Optionally add term and content. Use utm_term and utm_content to distinguish audiences or specific creatives.
Copy your tagged URL. Copy the generated link and use it as the destination in your ad or post.

UTM Link Builder — explained

UTM parameters are tags added to the end of a URL that tell analytics tools where a visitor came from. They turn a vague "social" bucket into precise attribution: this exact campaign, this exact creative, this exact audience.

The three required tags are source (where the traffic comes from, e.g. facebook), medium (the type, e.g. paid_social), and campaign (your campaign name). Optional term and content let you split out audiences and individual ad creatives.

Keep your tags consistent and lowercase — analytics treats Facebook and facebook as two different sources. Pick a naming convention and stick to it so your reports stay clean as you scale.

Use this in context

UTM Link Builder — common questions

What is a UTM parameter?

A UTM parameter is a tag added to a URL (like utm_source=facebook) that tells analytics tools where a visitor came from, so you can attribute sales to specific campaigns and creatives.

Which UTM parameters are required?

utm_source, utm_medium, and utm_campaign are the core three. utm_term and utm_content are optional, used to distinguish audiences and individual ad creatives.

Do UTM tags affect SEO?

Used on ad and campaign links they are fine. Avoid putting UTM tags on internal site links, and use canonical tags so search engines do not treat tagged URLs as duplicate pages.

Why should I keep UTM tags lowercase?

Analytics tools are case-sensitive, so Facebook and facebook register as different sources. A consistent lowercase convention keeps your reporting clean.